This three (3) evening seminar explores the modern, global information environment characterized by the fallen barriers to information dissemination and the convergence of "new media" and "old media" into "now media." The purpose is to educate and empower to understand and justify requirements and actions for preactive, proactive, and reactive engagement in the struggle for minds and wills today and tomorrow.

Preparatory material will be provide February 4 for registered attendees. Additional material will be provided during class via the web.

Date: February 8, 9, 10
Time: 6p - 9p each evening
Location (updated): 607 14th St NW, Suite 300, Washington DC (Hill & Knowlton office, Google Map)

Fee before midnight February 3: $495
February 3-7: $595
At the door: $695

Discount available for groups of 3 or more. Email for an invoice that includes online payment by credit card. 

Day 1 - Introductions and Foundations

• What's old is new again in the struggle for minds and wills
• Legislative foundations for America's global engagement, including its evolution
• Review of current authorities and doctrine
• Vulnerabilities in maintaining distinctions between "new" and "old" media 

Day 2 - Transforming Your Information into Their Knowledge

• In-Depth: US Government use of online media presented by a guest lecturer
• Searching, monitoring, and mapping the online world
• Engagement opportunities created by Now Media

Day 3 - Case Studies

• In-Depth: Adversarial use of online media presented by a guest lecturer
• Lessons from private sector risk management, Government
• Wrap-up discussion